| 如何认识企业新闻策划 |
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| 引用本文： | 彭军辉.如何认识企业新闻策划[J].衡阳师范学院学报,2004,25(4):116-118. |
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| 作者姓名： | 彭军辉 |
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| 作者单位： | 衡阳师范学院,新闻系,湖南,衡阳,421001 |
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| 摘 要： | 近年来企业新闻策划在媒体和企业中非常活跃．但对其进行理论层面的研究还相对薄弱。本文试图从企业新闻策划的内涵、企业新闻策划的优势以及企业新闻策划的运作原则几方面稍作阐释，以期使企业新闻策划能更规范、更有效地为我国新闻事业和企业的发展作出贡献。
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| 关 键 词： | 新闻策划 企业新闻策划 广告策划 优势 运作原则 |
| 文章编号： | 1002-073X(2004)04-0116-03 |
| 修稿时间： | 2004年6月21日 |
The Recognization of Enterprise's News Planning |
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| PENG Jun-hui.The Recognization of Enterprise''''s News Planning[J].journal of Hengyang Normal University,2004,25(4):116-118. |
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| Authors: | PENG Jun-hui |
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| Abstract: | Enterprise news plans to be very active in media and enterprise in recent years, but its theory research is relatively weak even. So this paper is to mke explaination from aspects of the connotation,the advantages and manage principles of news planning in the hope of making enterprise's news be able to plan the norm , make contributions to the news institutions of our country and development of enterprises more effectively. |
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| Keywords: | the news is planned enterprise's news is planned advertisement plan advantage principle of operation |
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