| 公平偏好下生鲜农产品质量投入与定价研究 |
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| 引用本文： | 熊峰,袁俊,王猛,陈方宇.公平偏好下生鲜农产品质量投入与定价研究[J].软科学,2017(4):122-127. |
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| 作者姓名： | 熊峰 袁俊 王猛 陈方宇 |
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| 作者单位： | 中南财经政法大学 工商管理学院,武汉,430073 |
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| 基金项目： | 国家自然科学基金项目(71401181)，国家社会科学基金项目(13CGL061)，教育部人文社会科学项目(14YJC630136、15YJC63008) |
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| 摘 要： | 构建了一个由合作社与核心企业组成的二级生鲜农产品供应链,考虑合作社与核心企业具有公平心理,研究在完全理性与公平心理下的合作社质量投入以及核心企业批发价格定价决策.结果发现:合作社公平偏好行为有助于提升核心企业的定价水平以及自身的质量投入水平,但在核心企业具有公平关切时,合作社公平偏好对其存在抑制作用;同时,核心企业订货量在不同的公平心理下对定价与质量投入也存在不同的影响.在多种公平偏好影响下,供应链盟员对于利润以及公平效用的追逐程度不同将影响盟员利润、效用以及产品的质量水平.
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| 关 键 词： | 公平偏好 公平关切 生鲜农产品 质量投入 批发价格 |
Study on the Quality Investment and Pricing of Fresh Agricultural Products under the Fairness Preference |
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| XIONG Feng,YUAN Jun,WANG Meng,CHEN Fang-yu.Study on the Quality Investment and Pricing of Fresh Agricultural Products under the Fairness Preference[J].Soft Science,2017(4):122-127. |
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| Authors: | XIONG Feng YUAN Jun WANG Meng CHEN Fang-yu |
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| Abstract: | This paper builds up the two-stage supply chain of agricultural products consisting of cooperative and core enterprise,which considers that they own a fair psychology.And then,it examines the quality investment of cooperatives and the wholesale pricing decision of core enterprise.Result shows that while the fairness preference behavior of cooperative contributes to enhance the pricing level of core enterprise and the quality investment of themselves,fairness preference of cooperative put inhibition on the core enterprise which concerns fairness.Meanwhile,the order quantity of core enterprise has various effects on pricing and quality investment under different fair psychology.Influenced by variety of fairness preference,the degree of supply chain leaguer chasing for profit and fairness utility will affect the profit,the utility,and the product quality of them. |
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| Keywords: | fairness preference fairness concerns fresh agricultural products quality investment wholesale price |
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