| 西安市国内游客旅游偏好实证分析 |
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| 引用本文： | 岳冬菊,杨媛.西安市国内游客旅游偏好实证分析[J].西安文理学院学报,2010,13(2):116-119. |
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| 作者姓名： | 岳冬菊 杨媛 |
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| 作者单位： | 西安文理学院资源环境与旅游系,陕西西安710065 |
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| 摘 要： | 旅游偏好的研究对旅游市场拓展和旅游资源开发具有重要的指导意义.采用2009年7月西安市旅游市场调查的数据,从旅游信息渠道、旅游资源和旅游方式等方面分析了西安国内游客群体旅游偏好规律和差异,期望为西安旅游市场的拓展、旅游产品多样化发展等提供重要参考依据.
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| 关 键 词： | 西安市 国内游客 旅游偏好 旅游资源开发 |
An Empirical Analysis of Domestic Tourists' Traveling Preferences in Xi'an |
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| YUE Dong-ju,YANG Yuan.An Empirical Analysis of Domestic Tourists' Traveling Preferences in Xi'an[J].Journal of Xi‘an University of Arts & Science:Natural Science Edition,2010,13(2):116-119. |
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| Authors: | YUE Dong-ju YANG Yuan |
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| Institution: | ( Department of Resources Environment and Tourism, Xi＇ an University of Arts and Science, Xi＇ an 710065, China) |
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| Abstract: | The study of traveling preferences has a guiding significance for the expansion of traveling market and the development of traveling resources. This paper uses the survey data of traveling market in July 2009 in Xi＇ an, and analyzes the disciplinarian and the difference of the traveling preference of the domestic group tourists in Xi＇ an from the aspects of traveling information, the traveling resources and the forms of travel in the hope of providing an important reference for the expansion of tourism market and the diversification of traveling products in Xi＇ an. |
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| Keywords: | Xi＇ an domestic tourists traveling preferences development of traveling resources |
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