| 我国婚庆旅游市场细分与发展对策研究 |
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| 引用本文： | 王贝芬,王艳.我国婚庆旅游市场细分与发展对策研究[J].山西广播电视大学学报,2013(3):106-108. |
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| 作者姓名： | 王贝芬 王艳 |
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| 作者单位： | 广西师范大学经济管理学院,广西桂林541004 |
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| 摘 要： | 将蜜月游和旅游结婚结合成一种新型的旅游模式———婚庆旅游。为了更深层次地开发与更高层次地发展婚庆旅游,必须集中资源优势,细分婚庆旅游市场,在此基础上制定有效的发展对策。
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| 关 键 词： | 婚庆旅游 市场细分 发展对策 |
Wedding Tourism Market Segmentation and the Development Countermeasures Study in China |
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| Wang Beifen,Wang Yan.Wedding Tourism Market Segmentation and the Development Countermeasures Study in China[J].Journal of Shanxi Radio & Tv University,2013(3):106-108. |
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| Authors: | Wang Beifen Wang Yan |
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| Institution: | (School of Economy and Management, Guangxi Normal University, Guilin, Guangxi, 541004) |
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| Abstract: | Combining honeymoon tour with wedding tour has become a new travel model wedding tourism. In order to deeply develop a higher level wedding tourism, we must focus on the advantage of resources, segment wedding tourism market, and on this basis, ake effective development countermeasures. |
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| Keywords: | wedding tourism market segmentation development countermeasures |
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