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电子商务专业核心课程的改革与创新
引用本文:周任慧.电子商务专业核心课程的改革与创新[J].兰州石化职业技术学院学报,2011,11(3):56-57.
作者姓名:周任慧
作者单位:兰州石化职业技术学院人文社会科学系,甘肃兰州,730060
基金项目:兰州石化职业技术学院教研基金
摘    要:在高职电子商务专业人才培养方案中,《电子商务概论》课程是开设的专业基础课程,由于该课程已不能满足高等职业教育的需要,因此我院将该课程进行了改革。改革后的《电子商务应用与运营》课程是将技术与商务融合,将传统与网络对接的实践性课程,是电子商务专业的专业核心课程,在第三学期开设,属于"学习后入职前"的"教、学、做"合一课程,引导学生真实的参与实操互联网活动,真正提高学生的实践应用能力。

关 键 词:电子商务应用与运营  项目引导  实践教学  改革创新

Electronic commerce specialized core curriculum reform and innovation
ZHOU Ren-hui.Electronic commerce specialized core curriculum reform and innovation[J].Journal of Lanzhou Petrochemical Vocational College of Technology,2011,11(3):56-57.
Authors:ZHOU Ren-hui
Institution:ZHOU Ren-hui(Lanzhou Petrochemical College of Vocational College,Lanzhou 730060,China)
Abstract:In the electronic commerce major in higher vocational education personnel training plan," electronic commerce" course is open entry of basic courses,the curriculum as the basis of professional course,already cannot satisfy the need of higher occupation education in our College,so the curriculum reform.After the reform of" electronic commerce application and operation" course is the technical and business integration,the traditional and network docking practical curriculum,is the electronic commerce specialty core curriculum,is offered in the third semester,which belongs to the" after learning of the pre-service" of" teaching" in a course,guide the students to the real participation the actual Internet activities,to promote students' practical application ability.
Keywords:Electronic commerce application and operation  Project Guide  practice teaching  reform and innovation
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