| 我国农业电子商务模式研究——基于商务主体主导与匹配的视角 |
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| 引用本文： | 胡亚会,苏虹,张同健.我国农业电子商务模式研究——基于商务主体主导与匹配的视角[J].兰州石化职业技术学院学报,2011,11(3):32-36. |
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| 作者姓名： | 胡亚会 苏虹 张同健 |
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| 作者单位： | 乐山师范学院旅游与经济管理学院,四川乐山,614004 |
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| 基金项目： | 国家社会科学基金，四川省教育厅课题，四川省教育厅课题 |
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| 摘 要： | 农业电子商务的发展是我国电子商务体系中的薄弱环节,对我国农业产业化的形成与农业现代化的开发没有产生应有的激励功能。农业电子商务模式的改进是提高农业电子商务运营绩效的最直接的方式。我国农业电子商务模式的研究存在着一定的滞后性,未能为农业电子商务实践提供积极的指导。基于商务主体主导性的视角与商务主体匹配性的视角,并结合于我国农业电子商务的运作环境,农业电子商务模式的类型、交易特征、发展路径、应用策略、及政府职能的分析对我国农业电子商务实践的发展存在着现实性的理论借鉴与指导作用。
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| 关 键 词： | 农业电子商务 交易模式 农业企业 农业经纪人 农户 |
Agricultural Commerce Model based on the Perspective of Business Subject-led and Matching in China |
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| HU Ya-hui,SU Hong,ZHANG Tong-jian.Agricultural Commerce Model based on the Perspective of Business Subject-led and Matching in China[J].Journal of Lanzhou Petrochemical Vocational College of Technology,2011,11(3):32-36. |
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| Authors: | HU Ya-hui SU Hong ZHANG Tong-jian |
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| Institution: | HU Ya-hui,SU Hong,ZHANG Tong-jian (School of Tourism and Economics Management,Leshan Normal College,Leshan 614004,China) |
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| Abstract: | The agricultural e-commerce development is the weak link in our e-commerce system,and did not produce an incentive function on the formation of agriculture industrialization and agricultural modernization.The improvement of agricultural e-commerce model is the most direct way of improving the operation performance of agricultural e-commerce.The research of agricultural e-commerce model is a certain lag,and is unable to provide positive guidance for agricultural e-commerce practice.The analysis of business type,transaction characteristics,development path,application strategy and government function may have real theoretical reference and guidance based the perspective of business subject dominant and matching,combined with the operation environment of agriculture e-commerce. |
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| Keywords: | agricultural e-commerce transaction model agricultural enterprises agricultural agent farmers |
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