| 连锁便利店服务质量模糊综合评价研究 |
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| 引用本文： | 郑立.连锁便利店服务质量模糊综合评价研究[J].广东轻工职业技术学院学报,2014(4):1-5. |
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| 作者姓名： | 郑立 |
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| 作者单位： | 福建船政交通职业学院,福建福州,350007 |
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| 摘 要： | 通过分析、总结连锁便利店服务质量的影响因素，运用层次分析法确定其权重，建立连锁便利店服务质量的模糊综合评价模型，最后得到连锁便利店服务质量的评价结果。为改进连锁便利店的服务提供指导。
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| 关 键 词： | 连锁便利店 服务质量 层次分析法 模糊综合评价 |
Fuzzy Comprehensive Evaluation on the Service Quality of Chain Convenience Store |
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| ZHENG Li.Fuzzy Comprehensive Evaluation on the Service Quality of Chain Convenience Store[J].Journal of Guangdong Industry Technical College,2014(4):1-5. |
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| Authors: | ZHENG Li |
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| Institution: | ZHENG Li (Fujian Chuanzheng Communications College ,Fuzhou 350007, China) |
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| Abstract: | Through the analysis and summary of the stores, and using the AHP to determine the weight, quality of chain convenience stores is established. guidance to the service of chain convenience store. factors influencing the service quality in chain convenience the model of fuzzy comprehensive evaluation on the service Finally the evaluation results are obtained, and provided |
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| Keywords: | chain convenience store service quality AHP(analytic hierarchy process) fuzzy comprehensive evaluation |
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