| 从文化差异角度看商品品牌的翻译 |
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| 引用本文： | 王远.从文化差异角度看商品品牌的翻译[J].宁波广播电视大学学报,2007,5(2):60-62. |
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| 作者姓名： | 王远 |
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| 作者单位： | 辽宁师范大学外国语学院,辽宁,大连,116029 |
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| 摘 要： | 随着经济全球化的发展,越来越多的商品不断涌入国际市场。而商品品牌的翻译的成功与否则成为产品是否能占领国际市场,顺利推行品牌战略的重要环节。本文通过对品牌翻译中民族文化因素差异的探讨,提出了品牌翻译的策略和方法,希冀为商品进入国际市场打响品牌战略有所启迪。
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| 关 键 词： | 品牌 文化差异 品牌翻译 |
| 文章编号： | 1672-3724（2007）02-0060-03 |
| 修稿时间： | 2007-01-14 |
Cultural Differences in Brand and Brand Translation |
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| WANG Yuan.Cultural Differences in Brand and Brand Translation[J].Journal of Ningbo Radio & TV University,2007,5(2):60-62. |
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| Authors: | WANG Yuan |
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| Institution: | School of Foreign Languages, Liaoning Normal University ; Dalian 116029, Liaoning ,China |
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| Abstract: | More and more products rushed into international market with the development of global economy.The translation of brand is the key factor for products to occupy the international market.This paper argues that the cultural connotation is important for successful translation,and puts forward some principles and methods for brand translation. |
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| Keywords: | brand cultural difference brand translation |
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