| 体育产业链优化与发展策略研究 |
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| 引用本文： | 霍军.体育产业链优化与发展策略研究[J].体育科学研究,2011,15(5):11-14. |
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| 作者姓名： | 霍军 |
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| 作者单位： | 河南师范大学体育学院,河南新乡,453007 |
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| 摘 要： | 运用文献资料和专家访谈等方法,在论述体育产业链的概念、实质,优化体育产业链必要性的基础上,提出完善体育产业政策法规、宏观调控措施,健全体育产业组织、体育产业市场,强化企业自主创新、新产品研发,拓展体育产业销售渠道,打造体育产业的教育教养功能等优化与发展策略,旨在为体育管理部门制定相关政策提供理论参考,为体育产业高效、协调发展,各链条协同运作,形成＂供、产、销＂价值链奠定基础。
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| 关 键 词： | 体育产业链 优化 策略 一体化 |
A Study on Optimizing and Developing Strategy of Sports Industry Chain |
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| HUO Jun.A Study on Optimizing and Developing Strategy of Sports Industry Chain[J].Sports Sciences Researches,2011,15(5):11-14. |
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| Authors: | HUO Jun |
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| Institution: | HUO Jun (College of Physical Education,Henan Normal Uinversity,Xinxiang 453007,China) |
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| Abstract: | Using literature,expert interviews and other methods,after discussing the concept and essence of the sports industry chain and presenting the necessity of optimizing the sports industry chain,this paper proposes the following measures to be taken： optimize the industry chain of sports on the basis of a complete set of the related policies,regulations and macro control measures;improve the sports industry organizations and market;strengthen business innovation and new product development;expand sales channels of the sports industry to build such strategies as optimizing and developing the educational upbringing function.These measures aim at providing a theoretical reference for the sports management departments;promoting the efficient,coordinated development of the sports industry and laying foundation for the establishment of a ＂supply,production and marketing＂ value chain. |
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| Keywords: | sports industry chain optimization strategy integration |
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