| 弱势品牌的发展研究 |
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| 引用本文： | 郭晓云.弱势品牌的发展研究[J].甘肃高师学报,2005,10(4):66-68. |
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| 作者姓名： | 郭晓云 |
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| 作者单位： | 兰州商学院,甘肃兰州,730020 |
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| 摘 要： | 21世纪的竞争是品牌的竞争.我国不少企业有优质产品却少强势品牌,品牌发展不力症结何在,怎样在艰难中建构弱势品牌以及品牌的发展需要怎样的区域环境,值得思考.
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| 关 键 词： | 弱势品牌 区域经济 品牌建构 |
| 文章编号： | 1008-9020(2005)04-066-03 |
| 收稿时间： | 12 26 2004 12:00AM |
| 修稿时间： | 2004年12月26 |
A Study of the Development of Less Well-Known Brands |
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| Guo Xiaoyun.A Study of the Development of Less Well-Known Brands[J].Journal of Gansu Normal College,2005,10(4):66-68. |
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| Authors: | Guo Xiaoyun |
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| Abstract: | The competition of the 21th century is the competition of brands. Quite a few enterprises in China have good products but have no well-known brands. So we should think about the following questions: what prevents the development of brands; how to improve less well-known brands; and what environment is necessary for their development. |
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| Keywords: | less well-known brands regional economy construction of brands |
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