| 我国休闲体育产业价值链构造及延伸路径研究 |
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| 引用本文： | 任慧,李春雷.我国休闲体育产业价值链构造及延伸路径研究[J].天津体育学院学报,2011,26(1):15-18. |
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| 作者姓名： | 任慧 李春雷 |
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| 作者单位： | 1. 江西师范大学财政金融学院,江西,南昌,330022
2. 江西师范大学传播学院,江西,南昌,330022 |
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| 基金项目： | 国家社会科学基金，教育部人文社会科学研究项目，江西省教育科学"十二五"规划课题 |
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| 摘 要： | 在奥运经济带动以及体育产业高投资回报率的理性预期下,大量社会闲余资本涌入到休闲体育产业中,从而引致休闲体育的经济价值和休闲价值的挖掘和提取再次成为社会资本关注的热点.为此,试图以始自2008年的大型户外体育竞技类电视项目的成功运作这一案例为出发点,透析休闲体育与电视媒体等相关行业的价值获取互动关系,并进一步分析休闲体育产业得以生存的生态环境,从而建构多元化的休闲体育产业价值链体系,并论述休闲体育产业价值链如何延伸.
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| 关 键 词： | 休闲体育产业 价值链构造 价值链延伸 |
Exploration and Construct the Value Chain of City Leisure Sports Industry in China |
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| REN Hui,LI Chunlei.Exploration and Construct the Value Chain of City Leisure Sports Industry in China[J].Journal of Tianjin Institute of Physical Education,2011,26(1):15-18. |
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| Authors: | REN Hui LI Chunlei |
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| Institution: | REN Hui1,LI Chunlei2(1.School of Finance,Jiangxi Normal University,Nanchang 330022,China,2.School of Community,China) |
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| Abstract: | With the rational forecast of driving force of Olympic economy and high investment returns,a substantial amount of capital influxes into the leisure sports industry,the economic and recreational value of leisure sports value has once again become the focus of attention.The successful operation of large outdoor sport type TV project from 2008 provided a new perspective to the value of leisure sports industry.With deep analysis in the relation between leisure sports and other related industries for obtaining ... |
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| Keywords: | leisure sports industry value chain construction the extensions of value chain |
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