| 对沃尔玛现象的理论与实证分析 |
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| 引用本文： | 王菲,高博.对沃尔玛现象的理论与实证分析[J].湖北广播电视大学学报,2005,22(5):84-86. |
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| 作者姓名： | 王菲 高博 |
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| 作者单位： | 1. 中南财经政法大学,湖北,武汉,430074
2. 郑州大学商学院,河南,郑州,450001 |
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| 摘 要： | 美国零售业巨人沃尔玛连续三年荣登全球500强企业榜首．创造了信息时代零售企业击败高科技企业的奇迹。本文将对沃尔玛的经营战略从理论和实践上进行深入分析．以此来探讨全球化背景下零售业的成功之道。
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| 关 键 词： | 沃尔玛 全球化 经营战略 |
| 文章编号： | 1008-7427（2005）05-0004-03 |
| 收稿时间： | 04 20 2005 12:00AM |
| 修稿时间： | 2005-04-20 |
Theoretical and Empirical Study on Wal-Mart Phenomena |
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| WANG Fei,GAO Bo.Theoretical and Empirical Study on Wal-Mart Phenomena[J].Journal of Hubei Radio& Televisonuniversity,2005,22(5):84-86. |
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| Authors: | WANG Fei GAO Bo |
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| Institution: | WANG Fei GAO Bo |
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| Abstract: | Wal-Mart, the US retailing giant, ranked the 1st place in the world top 500 enterprises during the past three years consecutively, which has created a marvel that the high-tech enterprise (Microsoft) is defeated by a retail enterprise in information era. This paper will make a thorough research in War-Mart's operational strategy from the angles of theory and practice respectively, so as to explore the road to success under globalization situation. |
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| Keywords: | Wal-Mart Globalization Operational Strategy |
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