| 明代刻书广告述略 |
| |
| 引用本文： | 张传峰.明代刻书广告述略[J].湖州师范学院学报,2000,22(1):74-80. |
| |
| 作者姓名： | 张传峰 |
| |
| 作者单位： | 湖州师范学院科研处!浙江湖州313000 |
| |
| 摘 要： | 明代（尤其是明中叶以后）书坊刻书具有很强的商业性，为了吸引读者，获取经济利益，书商常常在书籍上划登刻书广告。这些广告内容丰富，形式多样，不仅反映了明代书商的商业经营活动，同时也反映了明代社会政治、经济和文化生活是中国版刻文化研究的重要资料。
|
| 关 键 词： | 刻书广告 明朝 版刻文化 牌记广告 扉页广告 |
A Survey of Engraving Advertisements in Ming Dyansty |
| |
| ZHANG Chuan-feng.A Survey of Engraving Advertisements in Ming Dyansty[J].Journal of Huzhou Teachers College,2000,22(1):74-80. |
| |
| Authors: | ZHANG Chuan-feng |
| |
| Abstract: | Book-engraving in Ming Dynasty, especialy in its late period, has a strong sense of commercializa- tion. To attract readersand to procure economic profit booksellers often published engraving advertisements in their books. The engraving advertisements, with their rich contents and varieties, reflect the society, polifics, economy and social life of Ming Dynasty as well as the business activities of the booksellers in that dynasty. They are important materials in studying China's engraving culture. |
| |
| Keywords: | Ming Dynasty bookseller engraving advertisements in books business activities |
| 本文献已被 CNKI 维普 等数据库收录！ |
|
