| 危机公关应对策略的研究 |
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| 引用本文： | 谷丽应.危机公关应对策略的研究[J].贵州教育学院学报,2005,21(1):44-46. |
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| 作者姓名： | 谷丽应 |
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| 作者单位： | 贵阳学院 贵州贵阳550005 |
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| 摘 要： | 在危机的不同时期，危机公关的应对策略是各有侧重的。危机公关，首先应该以科学、积极的态度对危机的不同时期进行可利用的应对机制的分析，然后辅之以有效策略的实施，使危机的负面影响降低到最小限度。甚至化危机为契机。
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| 关 键 词： | 公关 危机公关 应对策略 |
| 文章编号： | 1002-6983(2005)01-0044-03 |
| 修稿时间： | 2004年11月12 |
A Study of Countermeasures to Cope with Public Relations in Crisis |
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| Gu Li-ying.A Study of Countermeasures to Cope with Public Relations in Crisis[J].Journal of Guizhou Educational College(Social Science Edition),2005,21(1):44-46. |
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| Authors: | Gu Li-ying |
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| Abstract: | In different periods of a crisis,countermeasures for coping with public relations in crisis are somewhat different.To deal with such relations in crisis,a scientific and positive analysis should first be made of the mechanisms that can be made use of to deal with the crisis in different periods and then supplemented by the carrying out of effective measures to minimize the negative effects of the crisis or even to turn the crisis into chance. |
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| Keywords: | Public Relations Public Relations in Crisis Countermeasures |
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