| 品牌崛起的奥秘——《读者》《青年文摘》创品牌的经验及启迪 |
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| 引用本文： | 杨青.品牌崛起的奥秘——《读者》《青年文摘》创品牌的经验及启迪[J].邵阳学院学报(社会科学版),2002(5). |
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| 作者姓名： | 杨青 |
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| 作者单位： | 湖南教育报刊社《初中生》编辑部 湖南长沙 |
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| 摘 要： | 《读者》《青年文摘》随时代发展不断微调刊物定位 ,凭着高品位、独特风格、装帧精美和强有力的营销举措 ,树立了刊物的品牌形象。它启示我们 ,杂志品牌的营造 ,一定要建立核心竞争力 ,个性鲜明独特 ,要有先进的营销理念 ,并创造性地策划一些上档次的活动。
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| 关 键 词： | 品牌形象的营造 核心竞争力 营销理念 |
Success and Enlightenment: Profound Mysteries of Building a Famous Brand of Reader and Youth Digest |
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| YANG Qing.Success and Enlightenment: Profound Mysteries of Building a Famous Brand of Reader and Youth Digest[J].Journal of Shaoyang University:Social Science,2002(5). |
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| Authors: | YANG Qing] |
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| Abstract: | Advancing with the times, the issues Reader and Youth Digest has always tried hard to orientate their position in the circle of publications. They have established their image of famous brand by high quality, peculiar style, beautiful design and binding, and strong marketing. It tells us that to build a famous brand, one must construct core competition with clear and unique characteristics. One must have advanced marketing conceptions and plot some activities of high level. |
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| Keywords: | build image of famous brand core competition marketing conceptions |
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