| 创新教育:广告教学的本质 |
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| 引用本文： | 肖德荣.创新教育:广告教学的本质[J].湖南师范大学教育科学学报,2006,5(3):114-116. |
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| 作者姓名： | 肖德荣 |
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| 作者单位： | 中南林业科技大学,环艺设计学院,湖南,长沙,410000 |
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| 摘 要： | 现代广告的核心在于创意，其魅力也在于创意，而创新是创意的本质特征。在广告教学中开发每个人的创新潜力是广告教学的根本任务，因此创新教育是广告教学的主旋律。
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| 关 键 词： | 创新教育 广告创意 广告学教学 主旋律 |
| 文章编号： | 1671-6124（2006）03-0114-03 |
| 收稿时间： | 2006-01-22 |
| 修稿时间： | 2006年1月22日 |
Creativity Teaching: The Theme of Advertising Teaching |
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| Xiao De-rong.Creativity Teaching: The Theme of Advertising Teaching[J].Journal of Educational Science of Hunan Normal University,2006,5(3):114-116. |
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| Authors: | Xiao De-rong |
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| Institution: | School of Environment and Art Design, Central South University of Forestry and Sciertce, Changsha, Hunan 410000, China |
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| Abstract: | The core of modem advertising is originality, and the charm of it is also originality. Creativity is the substantial feature of originality. Developing the potential of creativity of everyone is the fundamental task in advertising teaching. Therefore, creativity teaching is the theme in advertising teaching. |
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| Keywords: | creativity teaching advertising teaching theme advertising originality |
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