| 论商业化语境下网络媒体道德规范的构建 |
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| 引用本文： | 梁庆婷,陈伟.论商业化语境下网络媒体道德规范的构建[J].新闻界,2009(4). |
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| 作者姓名： | 梁庆婷 陈伟 |
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| 作者单位： | 1. 中国矿业大学文法学院,徐州,221116
2. 解放军工程兵指挥学院,徐州,221000 |
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| 基金项目： | 中国矿业大学青年科研基金资助项目;项目名称:大众媒体商业化的伦理建构研究 |
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| 摘 要： | 商业化的语境给网络媒体带来了一系列的道德困境,要在这种困境中寻求突破与解围,就需要网络媒体道德规范的构建:提升职业道德,强化公德意识;确立业界规范,提高媒体公信力;顺应经济规律,实现商业化的良性运作;完善监管体系,提升网络受众道德修养.
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| 关 键 词： | 网络媒体 商业化 道德规范 |
The Ethic Regulations Construct of Internet Media under the Commerce Context |
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| Liang Qingting,Chen Wei.The Ethic Regulations Construct of Internet Media under the Commerce Context[J].Press Circles,2009(4). |
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| Authors: | Liang Qingting Chen Wei |
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| Institution: | School of Huamanities and Laws;China University Mining and Fechnology;Xuzhou 221116;Command Academy of Corps of Engineers;PLA;Xuzhou 221000 |
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| Abstract: | The commerce context brings a series of ethic difficult positions to the internet. It is necessary that internet media construct the ethic regulations if they want to break through the difficult positions. Media should promote the professional ethics and strengthen the public morality consciousness, establish business circles standards and enhance public belief power, conform to the economy law and realize the virtuous circle, improve the supervision system and enhance the ethic accomplishment. |
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| Keywords: | internet media commerce ethic regulation |
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