Jamming market rhetoric in Wisconsin's 2011 labor protests |
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| Authors: | Yvonne Slosarski |
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| Institution: | University of Maryland, Department of Communication, University of Maryland, College Park, USA |
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| Abstract: | Taking the case of the 2011 protests at the Wisconsin state capitol, this essay theorizes a model of political culture jamming. When 100,000 people swarmed downtown Madison, I argue, they jammed both Governor Scott Walker's market-based rhetoric and organized labor's typical response to such attacks. This case study, then, extends culture jamming as a way of understanding resistance to the marketization of realms that extend beyond the vaguely cultural. It demonstrates that when expanded to include embodied, political action, culture jamming offers a particularly useful lens through which activists may challenge rhetorics that promote ever-expanding markets. |
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| Keywords: | Materiality protest culture jamming neoliberalism labor |
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