| 中小城市中年群体关于企业养老服务的购买意愿及影响因素 |
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| 引用本文： | 许小桦,雷国铨.中小城市中年群体关于企业养老服务的购买意愿及影响因素[J].科学与管理,2019,39(4):43-49. |
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| 作者姓名： | 许小桦 雷国铨 |
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| 作者单位： | 福建农林大学福建安溪茶学院,福建泉州,362400;福建农林大学福建安溪茶学院,福建泉州,362400 |
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| 摘 要： | 21世纪是我国人口向老龄化迈进的时代,面对日益广泛的养老需求,需要养老服务企业思考如何完善养老体系,整合的养老资源等问题。本文利用福建省晋江市城市地区的问卷调查数据,建立二元Logit模型对中小城市中年群体对于企业养老服务购买意愿及影响因素进行实证分析。分析结果表明:健康因素(慢性疾病、心理疾病、残疾等)、社区养老服务质量、社会养老保险、朋友影响、获得渠道、服务评价以及企业品牌等9个因素对中小城市中年群体购买企业养老服务意愿的影响具有统计显著性。
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| 关 键 词： | 中年群体 企业养老服务 参与意愿 二元Logit模型 |
Middle-aged Groups in Small and Medium-sized Cities on the Purchase Intention and Influencing Factors of Enterprise Pension Services |
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| Authors: | XU Xiaohua LEI Guoquan |
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| Institution: | (Tea College,Fujian Agriculture and Forestry University,Quanzhou 362400,China) |
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| Abstract: | The 21st century is an era in which China's population is aging. In the face of the increasing demand for old-age care, it is necessary for old-age service companies to think about how to improve the old-age system and integrate the oldage resources. This paper uses the questionnaire survey data of urban areas in Jinjiang City, Fujian Province to establish a binary Logit model for the empirical analysis of the middle-aged groups of small and medium-sized cities for the purchase intention and influencing factors of enterprise pension services. The results of the analysis show that: health factors (chronic diseases, mental illness, disability, etc.), community pension service quality, social endowment insurance, friend influence, access to channels, service evaluation, and corporate branding, 9 factors for middle-aged and small-sized cities to buy enterprise pensions the impact of service willingness is statistically significant. |
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| Keywords: | middle-aged group enterprise pension service willingness to participate binary Logit model |
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