| 将书法文化融入“包装设计”课程的探索 |
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| 引用本文： | 王兴国,赫荣定.将书法文化融入“包装设计”课程的探索[J].教育与教学研究,2012,26(10):68-71. |
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| 作者姓名： | 王兴国 赫荣定 |
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| 作者单位： | 成都大学美术学院,四川成都,610106 |
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| 摘 要： | “包装设计”作为艺术设计专业主干课，既重实际也重实用，其中关于品牌书法的设计与中国传统书法艺术的联系十分紧密，因此，在该课程教学中进行改革，有针对性地融入书法知识的介绍与技能训练，是一种很好的教改尝试。将书法文化融入“包装设计”课程的具体路径为：在“包装设计”教学大纲中增补中国书法文化、艺术知识介绍的篇章；在“包装设计”课程中分段讲述书法文化；在课程中安排适当的课外时问对学生进行书法实践训练；加重品牌书法设计的实践练习。
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| 关 键 词： | 课程改革 包装设计 书法 实践训练 |
Research on Integrating Calligraphy Culture into "Package Design" Course |
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| Wang Xing-guo He Rong-ding.Research on Integrating Calligraphy Culture into "Package Design" Course[J].Journal of Chengdu University(Educational Sciences Edition),2012,26(10):68-71. |
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| Authors: | Wang Xing-guo He Rong-ding |
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| Institution: | Wang Xing-guo He Rong-ding(Fine Arts College of Chengdu University,Chengdu,Sichuan,610106,China) |
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| Abstract: | As one of the core courses of art design department,package design is practical and functional.The traditional Chinese art of calligraphy and calligraphy given for brand are used coordinately,therefore,in reformation of the package design course,it’s a very good course reform attempts for integrating basic knowledge and skills of calligraphy into package design.The specific path of calligraphy culture being merged into package design is:add a great deal of Chinese calligraphy culture and history to main point of package design course;talk about calligraphy culture stratified in package design course segments;arrange appropriate extracurricular time for students training in calligraphy practice;give heavier practical exercises for designing brand uses calligraphy. |
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| Keywords: | course reform package design calligraphy practical exercises |
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