|
|||||
|
|
Algorithmic copywriting: automated generation of health-related advertisements to improve their performance |
|
| Authors: | Youngmann Brit Yom-Tov Elad Gilad-Bachrach Ran Karmon Danny |
| Institution: | 1.Microsoft Research, Herzliya, Israel ;2.Microsoft Healthcare NExT, Herzliya, Israel ; |
| Abstract: | Information Retrieval Journal - Search advertising, a popular method for online marketing, has been employed to improve health by eliciting positive behavioral change. However, writing effective... |
| Keywords: | |
| 本文献已被 SpringerLink 等数据库收录！ | |