| 论企业名牌战略 |
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| 引用本文： | 余春发.论企业名牌战略[J].嘉应学院学报,2001,19(5):38-41. |
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| 作者姓名： | 余春发 |
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| 作者单位： | 嘉应大学财经系,广东,梅州,514015 |
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| 摘 要： | 名牌战略就是发展名牌产品的战略 ,战略问题是指带有全局性、根本性、长远性的问题。名牌有其自身的价值 ,是一种巨大的无形资产。创名牌是企业市场竞争的必经之路 ,企业创名牌的过程就是的一个提高产品知名度和市场信誉的过程
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| 关 键 词： | 名牌 企业 战略 |
| 文章编号： | 1006-642X(2001)05-0038-04 |
Discussing the Strategy of the Enterprise' Name Brand |
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| YU Chun-Fa.Discussing the Strategy of the Enterprise'''' Name Brand[J].Journal of Jiaying University,2001,19(5):38-41. |
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| Authors: | YU Chun-Fa |
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| Abstract: | The strategy of name brand the strategy of develeping famous products. It is an overall, fundamental and long-term issue. Establishing name brand is the necessary road to compete in the market.Name brand has its own value, which accounts for an enormous intangible assets.Also, Establishing name brand is a process which can promote the enterprise' product's name and credit standing. |
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| Keywords: | name brand enterprise strategy |
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