| 《长江蔬菜》扩大发行量的做法 |
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| 引用本文： | 黄登怀,吴三红,肖建洲.《长江蔬菜》扩大发行量的做法[J].编辑学报,2009,21(3):261-262. |
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| 作者姓名： | 黄登怀 吴三红 肖建洲 |
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| 作者单位： | 长江蔬菜杂志社,430022,武汉 |
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| 摘 要： | 结合<长江蔬菜>多年的实际发行工作经验,阐明发行工作中要"最大限度"注意的8个问题;锁定和开发终端读者;发挥行业发展优势;发挥邮局主渠道作用;加大发行征订宣传力度;加大发行投入力度;强化发行服务意识;加强发行数据库建设;突破制约当前期刊发行的瓶颈.
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| 关 键 词： | 科技期刊 发行 《长江蔬菜》 |
| 收稿时间： | 2008/10/29 0:00:00 |
| 修稿时间： | 2008/10/29 0:00:00 |
Experience of distribution of Journal of Changjiang Vegetables |
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| HUANG Denghuai,WU Sanhong and XIAO Jianzhou.Experience of distribution of Journal of Changjiang Vegetables[J].Acta Editologica,2009,21(3):261-262. |
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| Authors: | HUANG Denghuai WU Sanhong and XIAO Jianzhou |
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| Institution: | HUANG Denghuai,WU Sanhong,XIAO Jianzhou address Periodical Office of Journal of Changjiang Vegetables,430022,Wuhan,China |
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| Abstract: | Based on the distribution experience of over 20 years,eight paths in distribution which should be mostly paid attention to are expounded: find and determine the end readers;use the advantages of the vegetable industry;fully play the role of China Posts as the main channel;publicize the journal in various ways;increase the investment in distribution;enhance the service consciousness;construct the distribution database;and finally resolve the key problems of restricting the distribution. |
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| Keywords: | sci-tech periodical distribution Journal of Changjiang Vegetables |
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