| 农产品品牌营销：缩小安徽城乡收入差距的有效路径 |
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| 引用本文： | 刘菊,雷宇.农产品品牌营销：缩小安徽城乡收入差距的有效路径[J].安徽科技学院学报,2016,50(2):76-79. |
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| 作者姓名： | 刘菊 雷宇 |
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| 作者单位： | 安徽科技学院管理学院,安徽凤阳,233100;安徽科技学院管理学院,安徽凤阳,233100 |
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| 基金项目： | 农业经济管理重点建设学科发展能力提升建设项目(TSJH-6)；蚌埠市社科规划项目(BB15A002)；安徽科技学院科研一般项目(SRC2014356)。 |
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| 摘 要： | 实施农产品品牌营销既能提升产品竞争力,增加农民收入,缩小城乡发展差距,同时又能推动农业产业化发展,最终实现城乡一体化的和谐发展。文章在分析农产品品牌营销与城乡一体化发展关系基础上,指出安徽省农产品品牌营销发展中存在的障碍,提出从树立优质品牌观念增强品牌意识、打造品牌个性、保障农产品品牌质量、以市场需求为导向以及增强法律意识保护品牌等方面解析安徽城乡一体化发展有效途径,即实施农产品品牌营销。
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| 关 键 词： | 城乡一体化 农产品 品牌营销 |
Brand Marketing of Agricultural Products:an Effective Way to Narrow the Gap between Urban and Rural Areas in Anhui |
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| LIU Ju,LEI Yu.Brand Marketing of Agricultural Products:an Effective Way to Narrow the Gap between Urban and Rural Areas in Anhui[J].Journal of Anhui Science and Technology University,2016,50(2):76-79. |
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| Authors: | LIU Ju LEI Yu |
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| Abstract: | The implementation of agricultural product brand marketing can enhance the competitiveness of pro-ducts,increase the income of farmers,narrow the gap between urban and rural development,promote the deve-lopment of agricultural industrialization,and ultimately achieve the harmonious development of urban and rural integration. Based on the analysis of the relationship between agricultural product brand marketing and urban and rural integration development,the paper points out the obstacles in the development of agricultural product brand marketing in Anhui Province,and puts forward the effective way to implement agricultural product brand market-ing in order to enhance the brand awareness,build brand awareness,build brand personality,guarantee the quality of agricultural products,and enhance the protection of legal awareness. |
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| Keywords: | Urban and rural integration Agricultural products Brand marketing |
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