Feminist pedagogy and social media: a study on their integration and effectiveness in training budding women entrepreneurs |
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| Authors: | Mangala Vadivu Vivakaran Neelamalar Maraimalai |
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| Institution: | Department of Media Sciences, Anna University, Chennai, India |
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| Abstract: | The Constitution of India ensures equal treatment to all its citizens without any discrimination. On the contrary, the patriarchal roots of the Indian society have subjected women to experience severe inequalities. This has resulted in a wide gender gap, which has been perceived to affect all the facets of a woman’s life. The field of entrepreneurship is also witnessing an intensified gender gap due to the lack of adequate education/appropriate training among budding women entrepreneurs. To bring out more successful entrepreneurs, an empowering learning system is an indispensable need. Hence, the present experimental study aims to build and analyse the effectiveness of an innovative learning environment incorporating feminist pedagogy and the social web. Feminist pedagogy – a democratic system that facilitates active, collaborative and communal learning – was adopted for offering entrepreneurial training. For reaching the socially oppressed and geographically diverse Indian women, Facebook was used as a virtual learning system. |
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| Keywords: | Social media education Indian women entrepreneurship collaborative learning feminist pedagogy gender gap |
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