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Strategic implications of the segment of one TV: The evolution of the personalised television structure |
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| Authors: | Bernd W Wirtz Joachim Schwarz |
| Institution: | 1. Deutsche Bank Group Chair of Strategic Management , University of Witten/Herdecke , Germany E-mail: wirtz@uni‐wh.de;2. Director of the Euro Lab of Electronic Commerce &3. Internet Economics;4. PhD student at the Deutsche Bank Group Chair of Strategic Management , University of Witten/Herdecke , Germany E-mail: jschwarz@uni‐wh.de;5. Euro Lab of Electronic Commerce & |
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