Library Marketing on a Small Liberal Arts Campus: Assessing Communication Preferences |
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| Authors: | Julia Chance Gustafson Gwen Short |
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| Institution: | 1. Research and Outreach Librarian, The College of Wooster Libraries, Wooster, OH, USA;2. Librarian, Ohio Agricultural Research and Development Center Library, The Ohio State University, Fisher Auditorium, Wooster, OH, USA |
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| Abstract: | As part of a newly created library marketing plan, librarians at the College of Wooster undertook a study of the communication preferences of students, faculty, and staff in early 2015. The results of the survey helped to develop a comprehensive picture of what library resources and services these constituencies are interested in learning about, as well as when, where, and how they prefer to learn about them. This article describes the development, distribution, results, and analysis of the survey, and highlights the importance of campus-specific library marketing practices. |
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| Keywords: | library marketing marketing plans outreach communication preferences social media surveys academic libraries liberal arts colleges promotion usability testing |
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