| 21世纪北美体育特许经营产业的发展及启示 |
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| 引用本文： | 王晓曦,李兆伟.21世纪北美体育特许经营产业的发展及启示[J].广州体育学院学报,2014(1):13-15. |
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| 作者姓名： | 王晓曦 李兆伟 |
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| 作者单位： | （广州中医药大学体育健康学院，广东 广州510006） |
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| 摘 要： | 北美体育特许经营产业是世界上最为发达的体育特许经营产业，进入21世纪以来，在全球经济一体
化和北美地区经济持续不景气的背景下，北美体育特许经营产业出现了新的发展形势，主要通过文献资料
法对北美体育特许经营产业发展现状进行分析，总结北美体育特许经营行业的发展经验，为我国相关体育
产业的发展提供借鉴。
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| 关 键 词： | 北美 体育特许经营 启示 |
| 修稿时间： | 2013/9/8 0:00:00 |
Development and Enlightenment of Sport Licensing Industry in North American since the Beginning of the 21st Century |
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| WANG Xiao-xi,LI ZHAO-wei.Development and Enlightenment of Sport Licensing Industry in North American since the Beginning of the 21st Century[J].Journal of Guangzhou Physical Education Institute,2014(1):13-15. |
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| Authors: | WANG Xiao-xi LI ZHAO-wei |
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| Institution: | (Sport and Health College of University of Traditional Chinese Medicine, Guangzhou 510006 ,China ) |
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| Abstract: | The North American sport licensing industry has been the most developed in the
world. Since the beginning of the 21st century, in the background of global economic
integration and the continued economic downturn in North America, the North American sport
licensing industry presents some new developments. This paper mainly through literature
research analysis of North American sports licensing industry development status, summarizes
the development of the North American sport licensing industry experience, aiming to provide
a reference for the development of China''s sport industry |
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| Keywords: | North American Sport licensing Enlightenment |
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