| 基于用户聚集的虚拟社区价值提升 |
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| 引用本文： | 刘高勇,汪会玲,胡吉明.基于用户聚集的虚拟社区价值提升[J].情报科学,2011(4). |
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| 作者姓名： | 刘高勇 汪会玲 胡吉明 |
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| 作者单位： | 广东工业大学管理学院;暨南大学管理学院;武汉大学信息资源研究中心; |
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| 基金项目： | 国家社科基金项目(09CTQ020); 广东省哲学社科“十一五”规划项目(08YM-02) |
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| 摘 要： | 虚拟社区中的用户聚集对其价值提升具有重要作用。本文首先阐述了聚集效应对虚拟社区价值提升产生的巨大作用,然后从用户需求聚集、用户行为聚集、用户聚集的提升、虚拟社区价值提升4个方面构建了基于用户聚集的虚拟社区价值提升模型。最后,以典型虚拟社区人人网为例,运用以上模型,提出了对其进行价值提升的实施策略。
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| 关 键 词： | 虚拟社区 用户聚集 聚集效应 价值提升 |
The Value Promotion of the Virtual Community Based on the User Aggregation |
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| LIU Gao-yong,Wang Hui-ling,HU Ji-ming.The Value Promotion of the Virtual Community Based on the User Aggregation[J].Information Science,2011(4). |
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| Authors: | LIU Gao-yong Wang Hui-ling HU Ji-ming |
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| Institution: | LIU Gao-yong1,Wang Hui-ling2,HU Ji-ming3(1.School of Management,Guangdong University of Technology,Guangzhou 510520,China,2.Management School of Jinan University,Guangzhou,510632,3.Center for Studies of Information Resources of Wuhan University,Wuhan 430072,China) |
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| Abstract: | User Aggregation plays an important role in the virtual community value promotion.In this paper,we firstly explain the influence of the user aggregation effect on the value promotion of the virtual community.Then we build a virtual community value promotion model from four aspects which are the user need aggregation,the user behavior aggregation,the user aggregate promotion,and the virtual community's value promotion.Finally we put forward implementation strategies of the virtual community's value promotion... |
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| Keywords: | virtual community user aggregate aggregation effect value promotion |
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