| 深度营销初探 |
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| 引用本文： | 李滨.深度营销初探[J].江苏经贸职业技术学院学报,2006(2). |
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| 作者姓名： | 李滨 |
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| 作者单位： | 南京信息职业技术学院,工商管理系,江苏,南京,210000 |
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| 摘 要： | 随着市场的变化发展,以及营销通路的转型与创新,现行的营销模式越来越受到挑战。在这种形势下,深度营销应运而生。深度营销不同于深度分销。它以全新的营销理念,从企业战略的高度,重新对营销进行定位。营销方式千变万化,但关键还是人的因素。
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| 关 键 词： | 深度营销 深度分销 4P 6P 培养 |
About Deep Marketing |
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| Authors: | LI Bin |
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| Abstract: | As the market keeps changing and the marketing channels are constantly transformed and innovated,the current marketing pattern meets more and more challenges.Under this circumstance comes the deep-length marketing and it makes higher demand on the marketing staff.Deep marketing differs from deep market segmentation in that the latter solidifies the channels and resorts to integration with the Internet,with the result of elaborate marketing and channels,and pursues market coverage and share.Deep-length marketing redefines marketing with new concept and corporal strategies.Its marketing means vary but the decisive factor is still human. |
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| Keywords: | deep marketing deep market segmentation 4P 6P cultivating |
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