| 高职院校开设公关礼仪课程的思考 |
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| 引用本文： | 王丽,何方.高职院校开设公关礼仪课程的思考[J].北京工业职业技术学院学报,2010,9(3):78-81. |
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| 作者姓名： | 王丽 何方 |
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| 作者单位： | 北京工业职业技术学院,北京,100042;北京工业职业技术学院,北京,100042 |
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| 摘 要： | 高职院校主要是培养应用型高技能高素质人才。加强公关礼仪的教育,既是时代的要求,又是提高高职学生道德修养和高职院校学生品牌的需要。从高职院校学生的公关礼仪存在问题出发,从公关礼仪教育理论和实践两方面,探寻高职院校公关礼仪课程教学具体实施。
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| 关 键 词： | 高职 公关礼仪 教育 |
Thought on Offering Public Relation Etiquette Course in Higher Vocational College |
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| Wang Li,He Fang.Thought on Offering Public Relation Etiquette Course in Higher Vocational College[J].Journal of beijing vocational & technical institute of industry,2010,9(3):78-81. |
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| Authors: | Wang Li He Fang |
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| Institution: | Wang Li He Fang(Beijing Polytechnic College,Beijing 100042,China) |
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| Abstract: | Higher vocational college mainly trains applied high-skill and high-quality personnel.Strengthening PR(Public Relation) Etiquette education is the requirement of the times and the need of improving ethics and image of higher vocational students.By analyzing the problems existing in PR etiquette of higher vocational students,this paper explores the teaching model of higher vocational PR Etiquette Course from the theory and practice. |
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| Keywords: | higher vocational education PR etiquette course education |
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