| 概念隐喻在广告中的应用 |
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| 引用本文： | 龚立民.概念隐喻在广告中的应用[J].绵阳师范学院学报,2011,30(7):54-56,71. |
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| 作者姓名： | 龚立民 |
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| 作者单位： | 中国海洋大学外国语学院,山东青岛,266100 |
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| 摘 要： | 认知语言学热点研究之一的概念隐,亦是人类基本思维方式,在当今广告业中正不断地印证其巨大魅力。本文结合概念隐喻三种类型在商业广告中的具体运用,阐释概念隐喻是如何表达广告商的目的同时让消费者理解其中的内涵,进而达到其预期推销目的。
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| 关 键 词： | 概念隐喻 隐喻广告 广告隐喻思维 |
The Application of Conceptual Metaphor in Advertisement |
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| GONG Li-min.The Application of Conceptual Metaphor in Advertisement[J].Journal of Mianyang Normal University,2011,30(7):54-56,71. |
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| Authors: | GONG Li-min |
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| Institution: | GONG Li-min(School of Foreign Languages,Ocean University of China,Qingdao,Shandong 266100) |
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| Abstract: | Conceptual metaphor is one of the hot spots in the study of cognitive linguistics and a basic thinking method of human beings,as well.It proves to be its great charm in current advertising non stop.This paper puts three kinds of conceptual metaphors into the application of commercial advertisement,and illustrates how the conceptual metaphor expresses the aim of advertisement,and makes consumers understand its meaning,thus obtaining its final expected marketing aim. |
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| Keywords: | conceptual metaphor metaphorical advertisement metaphorical thinking |
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