| 基于服务链理论的湖南体育产业发展问题与对策研究 |
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| 引用本文： | 骆慧菊,熊茂湘,陆小成.基于服务链理论的湖南体育产业发展问题与对策研究[J].河北体育学院学报,2011,25(3):18-22. |
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| 作者姓名： | 骆慧菊 熊茂湘 陆小成 |
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| 作者单位： | 1. 湘潭大学,体育部,湖南,湘潭,411105
2. 清华大学,科技与社会研究中心,北京,100084 |
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| 摘 要： | 以服务链理论为视角,通过理论分析与实践研究相结合等方法,对湖南体育产业发展进行考察。针对湖南体育产业现存的体育产业规模不大、结构不够合理、产品研发滞后、品牌营销乏力、中介市场不完善等问题,提出加强管理体制改革、完善服务支持体系、促进官产学研互动、加强体育场馆设施建设、吸引体育人才等对策。
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| 关 键 词： | 服务链理论 湖南 体育产业 政策 资源整合 场馆 人才 |
The Problems of Hunan Sports Industry's Development Based on Service Chain Theory and Countermeasures |
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| LUO Hui-ju,XIONG Mao-xiang,LU Xiao-cheng.The Problems of Hunan Sports Industry's Development Based on Service Chain Theory and Countermeasures[J].Journal of Hebei Institute of Physical Education,2011,25(3):18-22. |
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| Authors: | LUO Hui-ju XIONG Mao-xiang LU Xiao-cheng |
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| Institution: | 1.Department of Physical Education,Xiangtan University,Xiangtan 411105,China;2.Technology and Social Study Center,Qinghua University,Beijing 10084,China) |
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| Abstract: | From the perspective of service chain theory and by using the method of theoretical analysis and practice research,this paper made a survey on the development of Hunan sports industry.Focusing on the problems in Hunan sports industry like small sports industry scale,irrational structure,retardation in scientific research,brand marketing fatigue,imperfect intermediary market and so on,this paper puts forward such countermeasures as strengthening management and structural reform,perfecting service and supporting system,promoting the interaction among management,research and production,strengthening the construction of gymnasium,attracting sports talents and so on. |
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| Keywords: | service chain theory Hunan sports industry policy resources integration stadium talent |
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