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| 中国奥委会无形资产问题刍议 | |
| 引用本文： | 程洪玲,牟利明,马法超.中国奥委会无形资产问题刍议[J].河北体育学院学报,2009,23(1):21-23. |
| 作者姓名： | 程洪玲 牟利明 马法超 |
| 作者单位： | 1. 天津市政法管理干部学院,天律,300191 2. 山东大学威海分校体育部,山东,威海,264209 3. 中央财经大学体育经济与管理学院,北京,100081 |
| 摘 要： | 随着2008年奥运会的成功举办，中国奥委会无形资产的价值也逐日凸现。在解释无形资产基本含义的基础上，界定了中国奥委会无形资产的涵义，讨论了中国奥委会无形资产的主要内容，概括了中国奥委会无形资产的主要特征。 |
| 关 键 词： | 无形资产 中国 奥委会 内容 特征 |
Preliminary Study on Intangible Assets of Chinese Olympic Committee |
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| CHENG Hong-ling,MOU Li-ming,MA Fa-chao.Preliminary Study on Intangible Assets of Chinese Olympic Committee[J].Journal of Hebei Institute of Physical Education,2009,23(1):21-23. | |
| Authors: | CHENG Hong-ling MOU Li-ming MA Fa-chao |
| Institution: | 1.Tianjin Administrative Institute of Political Science & Law;Tianjin 300191;China;2.Department of P.E.;Shangdong University at Weihai;Weihai 264209;3.Sport Economy and Administration College;Central University of Finance and Economics;Beijing 100081;China |
| Abstract: | With the successful hosting of Beijing Olympics,the importance of intangible assets of Chinese Olympic Committee(COC) emerges gradually.On the basis of analyzing the fundamental meaning of intangible assets,this paper defined the intangible assets of COC,and then studied its main contents.At last,this paper pointed out the character of the intangible assets of COC. |
| Keywords: | intangible assets Chinese Olympic Committee content character |
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