| 市场营销理论与高职高专教学工作 |
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| 引用本文： | 杜淑琳.市场营销理论与高职高专教学工作[J].安徽职业技术学院学报,2006,5(1):71-73. |
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| 作者姓名： | 杜淑琳 |
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| 作者单位： | 安徽职业技术学院,安徽,合肥,230051 |
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| 摘 要： | 高职高专院校有别于普通高校,应有其独特的教学理念,作者试图把现代市场营销理论应用于高职高专教学之中。文章在对高职高专学生学习现状分析的基础上,提出了“为学生服务,令学生满意”的现代教学理念,并列出了实例教学、故事教学、案例教学、实训教学和实战教学等五种具体的教学方法。
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| 关 键 词： | 营销理论 高职高专 教学理念 教学方法 |
| 文章编号： | 1672-9536（2006）01-0071-03 |
| 收稿时间： | 2005-04-27 |
| 修稿时间： | 2005年4月27日 |
Marketing Theory and the Teaching in Vocational and Technical Colleges |
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| DU Shu-lin.Marketing Theory and the Teaching in Vocational and Technical Colleges[J].Journal of Anhui Vocationcal Technical College,2006,5(1):71-73. |
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| Authors: | DU Shu-lin |
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| Abstract: | Vocational and technical colleges(VTC) are different from ordinary universities,so they should have their own teaching methods.The author applies the modern marketing theory to the teaching method in VTC. Based on the analyses of the current situation of students' learning in VTC.the paper proposes the modern teaching idea,"serve the students and meet their needs",and lists five teaching methods,such as instance teaching,story teaching,case teaching,training teaching and practice teaching. |
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| Keywords: | marketing theory vocational and technical college teaching idea teaching method |
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