| 竞技体育大国优势与发展我国外向型体育产业策略研究 |
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| 引用本文： | 梁松尚,杜少辉.竞技体育大国优势与发展我国外向型体育产业策略研究[J].广州体育学院学报,2017,37(6):54-56. |
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| 作者姓名： | 梁松尚 杜少辉 |
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| 作者单位： | 广东轻工职业技术学院,广东广州,510300 |
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| 摘 要： | 改革开放以来,发展竞技体育、提升国家影响力是我们的一项重要国策,在大量的人力、物力、财力的支撑下,我国竞技体育成绩突飞猛进,体育运动受到全社会的关注并逐渐走入人们的生活,我国真正成为了一个有影响的体育大国.如今在我们需要大力发展体育产业之时,竞技体育的国际影响力对我国体育产业的积极促进作用不容小视,积极发展外向型体育产业、积极促进体育与金融的融合、积极利用国外金融资本并融入国外金融体系是我国发展外向型体育产业的主要方向.
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| 关 键 词： | 竞技体育 体育金融 体育产业 金融资本 |
| 修稿时间： | 2017/6/8 0:00:00 |
Research on the Superiority and Development of Outward Sports Industry in Competitive Sports in China |
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| LIANG Song-shang,DU Shao-hui.Research on the Superiority and Development of Outward Sports Industry in Competitive Sports in China[J].Journal of Guangzhou Physical Education Institute,2017,37(6):54-56. |
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| Authors: | LIANG Song-shang DU Shao-hui |
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| Abstract: | Since the reform and opening up, the development of competitive sports and the promotion of national influence are one of our major national policies. With the support of a large amount of manpower, material and financial resources, the performance of sports in our country has progressed by leaps and bounds. Sports have received the attention of the whole society and gradually into people''s lives, our country has truly become an influential sports power. Nowadays, when we need to vigorously develop the sports industry, the international influence of competitive sports can not underestimate the positive role of sports industry in our country. We should actively develop the outward-oriented sports industry, actively promote the integration of sports and finance, actively utilize foreign financial capital and integrate into foreign financial system, and that is the main direction for China to develop its export-oriented sports industry. |
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| Keywords: | competitive sports sports finance sports industry financial capital |
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