| 新形势下加快发展广东篮球产业的思考 |
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| 引用本文： | 王玉瑾,张成功.新形势下加快发展广东篮球产业的思考[J].广州体育学院学报,2016(4):63-66. |
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| 作者姓名： | 王玉瑾 张成功 |
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| 作者单位： | 1. 广州体育学院,广东广州,510500;2. 东莞理工学院,广东东莞,523808 |
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| 摘 要： | 在中国经济整体快速发展的大背景下,体育产业是国民经济中的最令人期待的朝阳产业.篮球产业是体育产业中的一个分支,广东具有发展篮球产业的有利的环境与条件.促进广东篮球产业的快速发展要以体制改革为突破口,促进职业篮球的快速发展,同时要健全广东篮球产业的经营机制,还要遵循篮球产业发展规律,促进篮球产业的协调发展,在发展过程中要建立和完善篮球产业的营销策略、充分发挥明星效应,要充分利用现代传媒提高篮球产业影响力.
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| 关 键 词： | 体育产业 篮球产业 发展 广东 |
| 修稿时间： | 2016/3/8 0:00:00 |
Under the new situation Accelerating the Development of Guangdong basketball Industry |
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| Abstract: | In the context of the rapid development of Chinese economy as a whole, the sports industry is the most anticipated economy sunrise industry. Basketball industry is a branch of the sports industry in Guangdong has a favorable environment and conditions for the development of basketball industry. Promote the rapid development of Guangdong basketball industry should take reform as a breakthrough, to promote the rapid development of professional basketball, but to improve the operating mechanism Guangdong basketball industry, but also to follow the law of development of basketball industry, promote the coordinated development of basketball industry, in the development process to establish and improve the basketball industry marketing strategy, give full play to the star effect, and finally to make full use of modern media to improve the basketball industry influence. |
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| Keywords: | sports industry basketball industry development Guangdong |
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