| 我国体育产业核心竞争力发展策略研究 |
| |
| 引用本文： | 云〓峰.我国体育产业核心竞争力发展策略研究[J].广州体育学院学报,2019(2):61-63. |
| |
| 作者姓名： | 云〓峰 |
| |
| 作者单位： | （广东轻工职业技术学院，广东广州〓510300） |
| |
| 摘 要： | 改革开放以来，我国体育产业从无到有一路发展，在成为受国家重视的重要产业的今天，相比国际体育产业发达国家，我们仍然处于明显的劣势，即便是国内的中、高端体育消费市场也几乎被国外大品牌企业占据大半，更不用说我们的企业走出国门了。然而我们的体育产业依然有着潜在的核心竞争力，为了将这种竞争力变成现实的力量，我们必须积极营造成熟、规范的体育消费市场；积极发挥竞技体育发展水平的优势；积极与国际知名企业合作，实现互利共赢。
|
| 关 键 词： | 体育产业 核心竞争力 市场 体育文化 品牌企业 |
| 修稿时间： | 2018/11/10 0:00:00 |
Research on the Development Strategy of the Core Competitiveness of China's Sports Industry |
| |
| YUN Feng.Research on the Development Strategy of the Core Competitiveness of China's Sports Industry[J].Journal of Guangzhou Physical Education Institute,2019(2):61-63. |
| |
| Authors: | YUN Feng |
| |
| Abstract: | Since the reform and opening up, China''s sports industry has developed from scratch. Today, it has become an important industry that the country attaches great importance to. Compared with developed countries in the international sports industry, we are still at a distinct disadvantage. The domestic middle and high-end sports consumption market is almost occupied by large foreign brand enterprises, let alone our enterprises going abroad. However, our sports industry still has potential core competitiveness. In order to turn this competitiveness into a real strength, we must actively create a mature and standardized sports consumption market; actively play the advantages of competitive sports development level; actively cooperate with internationally renowned enterprises to achieve mutual benefit and win-win situation. |
| |
| Keywords: | sports industry core competitiveness market sports culture brand enterprises |
|
| 点击此处可从《广州体育学院学报》浏览原始摘要信息 |
| 点击此处可从《广州体育学院学报》下载免费的PDF全文 |
