| 体育赞助对体育产业及参与企业的影响 |
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| 引用本文： | 贾书申,邓雪震.体育赞助对体育产业及参与企业的影响[J].广州体育学院学报,2004,24(2):32-34. |
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| 作者姓名： | 贾书申 邓雪震 |
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| 作者单位： | 1. 北京工业职业技术学院,北京,100042
2. 北京工业大学,北京,100000 |
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| 摘 要： | 体育赞助借助所赞助体育活动的良好社会效应．提高企业的品牌知名度与品牌形象．以获得社会各界广泛的好感与关注．为企业创造出有利的生存和发展环境本论述了体育赞助的起源与发展．分析了体育赞助对体育产业的作用及对参与企业的益处，并提出了如何让体育赞助效果更好的一些建议。
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| 关 键 词： | 体育赞助 体育产业 企业 |
| 文章编号： | 1007-323X(2004)02-0032-03 |
| 修稿时间： | 2003年12月30 |
Impact of Sponsoring Physical Culture upon Physical Industry and Participant Enterprises |
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| JIA Shu-shen,DENG Xue-zhen.Impact of Sponsoring Physical Culture upon Physical Industry and Participant Enterprises[J].Journal of Guangzhou Physical Education Institute,2004,24(2):32-34. |
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| Authors: | JIA Shu-shen DENG Xue-zhen |
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| Abstract: | By dint of positive social domino effect, the enterprises sponsor the physical industry to enhance the famousness and image of the brand and attract the favor and attention from all social circles, thus create better conditions which is beneficial to the subsistence and development of the enterprise. This article discusses the origin and development of sponsoring physical culture, analyses impact of sponsoring physical culture upon physical industry and the benefit to the participant enterprise and put forward some advice on how to make sponsoring physical culture better. |
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| Keywords: | sponsor physical culture physical industry enterprises |
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