| 健身俱乐部会员参与行为、动机及对服务质量满意度调查研究 |
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| 引用本文： | 崔曼峰.健身俱乐部会员参与行为、动机及对服务质量满意度调查研究[J].广州体育学院学报,2008,28(5). |
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| 作者姓名： | 崔曼峰 |
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| 作者单位： | 广东工业大学体育部,广东,广州,510006 |
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| 摘 要： | 通过访谈、问卷调查、数理分析等方法,探讨了健身俱乐部会员现状、健身参与时间、动机,以及对健身俱乐部服务质量的会员满意度之间的关系。为健身俱乐部的发展提供可行性的建议。
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| 关 键 词： | 健身俱乐部会员 参与动机 满意度 |
Study on the Participation,Motivation and Satisfaction degrees of Members of Fitness Clubs |
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| CUI Man-feng.Study on the Participation,Motivation and Satisfaction degrees of Members of Fitness Clubs[J].Journal of Guangzhou Physical Education Institute,2008,28(5). |
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| Authors: | CUI Man-feng |
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| Institution: | CUI Man-feng(Department of Physical Education,Guangdong Industry University,Guangzhou 510643,China) |
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| Abstract: | Based on the research method of interviewing,questionnaire and statistical analysis,this paper discussed the participation,motivation and satisfaction degrees of fitness clubs members.The author also provided some countermeasures and suggestions for fitness clubs. |
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| Keywords: | fitness club members motivation of participation degree of satisfaction |
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