| 移动健身App用户持续使用意愿研究 |
| |
| 引用本文： | 崔洪成,陈庆果.移动健身App用户持续使用意愿研究[J].首都体育学院学报,2020(1):75-81,96. |
| |
| 作者姓名： | 崔洪成 陈庆果 |
| |
| 作者单位： | 北京师范大学体育与运动学院;四川师范大学体育学院 |
| |
| 基金项目： | 国家社科基金项目（18BTY101）;防灾科技学院教育研究与教学改革项目（JY2017B16） |
| |
| 摘 要： | 为探索用户对移动健身App的持续使用意愿及其影响因素,以技术接受模型为理论基础,引入社群影响、信任等变量对技术接受模型进行拓展。通过对338名移动健身App用户进行调查,采用AMOS 22.0对所构建的模型进行检验。结果:1)感知有用性、社群影响及信任正向显著影响移动健身App持续使用意愿;2)感知易用性正向显著影响移动健身App感知有用性,社群影响正向显著影响感知易用性、感知有用性和信任;3)感知有用性和感知易用性对信任的影响不显著。结论:感知有用性、社群影响、信任是影响移动健身App用户持续使用意愿的重要因素。建议移动健身App企业:1)提高移动健身App健身指导的科学性和专业性,拓展其社交、娱乐等功能;2)应注重用户个人信息的保护,提高风险防范能力;3)重视社群影响对用户的影响,加强产品宣传。
|
| 关 键 词： | 移动健身 社群影响 信任 持续使用意愿 结构方程模型 |
Study on the Willingness of Continuous Mobile Fitness App Users |
| |
| CUI Hongcheng,CHEN Qingguo.Study on the Willingness of Continuous Mobile Fitness App Users[J].Journal of Capital College of Physical Education,2020(1):75-81,96. |
| |
| Authors: | CUI Hongcheng CHEN Qingguo |
| |
| Institution: | (College of Physical Education and Sports,Beijing Normal University,Beijing 100875,China;College of Physical Education,Sichuan Normal University,Chengdu,Sichuan 610066,China) |
| |
| Abstract: | In order to explore users’willingness to continue using mobile fitness App and its influencing factors.Based on the technology acceptance model,this paper introduces the variables of community influence and trust to expand and build the research model.Through a survey of 338 mobile fitness app users,AMOS22.0 was used to test the model.The results show that 1)perceived usefulness,community influence and trust positively significantly influences users’willingness to continue using fitness apps;2)Perceived ease of use positively significantly influences the perceived usefulness of mobile fitness apps,while community influence positively significantly influences perceived ease of use,perceived usefulness and trust.3)Perceived usefulness and perceived ease of use have no significantly influences on trust.Research findings:Perceived usefulness,community influence and trust are important factors that affect the willingness to continue using mobile fitness apps.Suggestions:1)improve the scientific and professional fitness guidance of mobile fitness apps,and expand its social and entertainment functions;2)mobile fitness apps enterprises should pay attention to protect users’personal information and improve risk prevention and control ability;3)attach importance to the influence of community influence on users and strengthen product publicity. |
| |
| Keywords: | mobile fitness community influence trust willingness to continue use structural equation model |
| 本文献已被 维普 等数据库收录！ |
|
