| 美学经济理论视角下我国的体育消费升级研究 |
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| 引用本文： | 邰峰,闫纪红,于子轩.美学经济理论视角下我国的体育消费升级研究[J].首都体育学院学报,2020(1):69-74. |
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| 作者姓名： | 邰峰 闫纪红 于子轩 |
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| 作者单位： | 辽宁师范大学体育学院 |
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| 基金项目： | 辽宁省社会科学规划基金项目（L18DTY004） |
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| 摘 要： | 运用文献资料法、逻辑分析法、专家访谈法等,从美学经济理论视角探讨如何提升消费者参与体育消费时的美好体验和感受,满足消费者新的体育消费需求,进而实现体育消费升级。将体育消费需求中的美感需求分为4个维度:美感消费需求、美感资源需求、美感体验需求、美感要素创新需求。认为消费者在参与体育消费时获得的美感体验并非一般意义上通过体育运动获得的体验,或者使用体育用品时产生的功能性体验,而是将消费者的身心体验与体育消费的美感要素进行深度融合,促成消费者的体育消费行为。提出我国体育消费升级的关键是实现对美感资源的有效融合,通过审美情境的创设、美感要素的融入与创新,进而促进体育消费。
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| 关 键 词： | 美学经济 美感资源 体验经济 消费升级 体育消费 体育消费行为 |
Research on the Upgrading of Sports Consumption in China from the Perspective of Aesthetic Economic Theory |
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| TAI Feng,YAN Jihong,YU Zixuan.Research on the Upgrading of Sports Consumption in China from the Perspective of Aesthetic Economic Theory[J].Journal of Capital College of Physical Education,2020(1):69-74. |
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| Authors: | TAI Feng YAN Jihong YU Zixuan |
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| Institution: | (College of Physical Education,Liaoning Normal University,Dalian,Liaoning 116029,China) |
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| Abstract: | By using the methods of literature review,logical analysis and expert interview,this paper discusses how to improve the good experience and feelings of consumers when they participate in sports consumption from the perspective of aesthetic economic theory,so as to meet the new sports consumption needs of consumers and realize the upgrading of sports consumption.The aesthetic demand of sports consumption is divided into four dimensions:aesthetic consumption demand,aesthetic resource demand,aesthetic experience demand,aesthetic innovation and creation demand.It is believed that the aesthetic experience of consumers in participating in sports consumption is not the experience obtained through sports in general sense,or the functional experience produced by consuming sports goods,but the deep aesthetic integration of consumers’physical and mental experience with sports goods and consumption scenes,so as to promote the generation of consumers’sports consumption demand.The key to the upgrading of sports consumption is to realize the effective integration of aesthetic resources,and attract consumers to participate in sports consumption through the creation of aesthetic experience scene,integration and innovation of aesthetic elements. |
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| Keywords: | aesthetic economy aesthetic resources experience economy consumption upgrading sports consumption sports consumption behavior |
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