| 北京市群众体育市场构成及其发展趋势研究 |
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| 引用本文： | 王庆伟,曹庆雷.北京市群众体育市场构成及其发展趋势研究[J].首都体育学院学报,2002,14(2):8-11. |
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| 作者姓名： | 王庆伟 曹庆雷 |
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| 作者单位： | 1. 首都体育学院,体操教研室
2. 河南师范大学,体育学院 |
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| 基金项目： | 该课题系北京市体育局课题: |
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| 摘 要： | 运用文献资料法、问卷调查法、专家访谈等方法对北京市群众体育市场的现状进行调查研究，获得了关于北京市群众体育市场的基本情况，并进行了深入分析和探讨，提出了相应的对策和建议。
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| 关 键 词： | 北京 群众体育 发展趋势 体育市场 体育消费 |
Study on Marketing Structune and Developing Trend of Masses Sports in Beijing |
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| WANG Qin-wei,CAO Qin-Lei.Study on Marketing Structune and Developing Trend of Masses Sports in Beijing[J].Journal of Capital College of Physical Education,2002,14(2):8-11. |
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| Authors: | WANG Qin-wei CAO Qin-Lei |
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| Abstract: | Based on Literatune, survey, Specialist investigation, for current situation of masses Sports market in Beijing, The fundmental data aboat masses market in Beijing was acquired, detail analysis and deepening discussion were carried out, and furthermore, the relevent countermeasunes and suggestions were pointed out. |
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| Keywords: | Beijing Masses Sports Sports market Sports consumption |
| 本文献已被 CNKI 维普 万方数据 等数据库收录！ |
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