| 关于中美学生对国际体育市场项目兴趣的调查 |
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| 引用本文： | Reginald F. Overton,鲍明晓,杨萍,George Berzonski.关于中美学生对国际体育市场项目兴趣的调查[J].首都体育学院学报,2000(2). |
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| 作者姓名： | Reginald F. Overton 鲍明晓 杨萍 George Berzonski |
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| 作者单位： | 莫尔黑德州立大学(Reginald F. Overton，George Berzonski)，北京体育师范学院(鲍明晓，杨萍) |
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| 摘 要： | 本研究调查了中国北京体育师范学院和美国肯塔基莫尔黑德州立大学的研究生对设立国际体育市场学位项目的态度 ,结果确实显示出学生们对其有兴趣 ,他们需要体育市场方面的教育以扩展在此领域成功的机会。
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| 关 键 词： | 体育市场 体育产业 课程设置 |
Investigation into Interest to International Sports Marketing among sino-U.S Students |
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| Reginald F.Overton\ Bao Mingxiao\ Yang Ping\ George Berzonski.Investigation into Interest to International Sports Marketing among sino-U.S Students[J].Journal of Capital College of Physical Education,2000(2). |
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| Authors: | Reginald FOverton\ Bao Mingxiao\ Yang Ping\ George Berzonski |
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| Institution: | Reginald F.Overton\ Bao Mingxiao\ Yang Ping\ George Berzonski |
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| Abstract: | This study investigates the attitude to establishment of international sports marketing major by questionnaire among postgraduates from the morehead state university in U.S and the Beijing teachers' college of physical education in China. The results show that students are interested in the major, and the education of sports marketing is needed to expand their career opportunities in this fields. |
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| Keywords: | sports market sports industry curriculum |
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