| 从消费角度看体育产品 |
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| 引用本文： | 赵子江,王必琦.从消费角度看体育产品[J].首都体育学院学报,2000(3). |
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| 作者姓名： | 赵子江 王必琦 |
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| 作者单位： | 中国工运学院(赵子江)，山东体育学院(王必琦) |
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| 摘 要： | 运用市场营销学、体育社会学理论 ,在查阅大量文献资料的基础上 ,对我国体育产品的构成、特征进行研究 ,从体育产品的消费角度分析探讨了体育产品的消费动机和消费行为。
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| 关 键 词： | 体育产品 消费动机 消费行为 |
Sports Products from the Point of View of Consumption |
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| Zhao Zijiang,Wang Biqi.Sports Products from the Point of View of Consumption[J].Journal of Capital College of Physical Education,2000(3). |
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| Authors: | Zhao Zijiang Wang Biqi |
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| Institution: | Zhao Zijiang Wang Biqi |
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| Abstract: | The composition and features of Chinese sports products are studied based on the marketing and sports sociology theories and rich materials In the meantime, the consumer motives and consumer behavior are discussed from the point of view of consumption so that a healthier growth of sports products in the sports market will be secured and the market rules and development directions are better grasped |
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| Keywords: | sports product consumer motive consumer behavior |
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