| 浙江省健身娱乐市场的发展现状及对策研究 |
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| 引用本文： | 黄斐跃,薛林峰.浙江省健身娱乐市场的发展现状及对策研究[J].吉林体育学院学报,2006,22(1):18-19. |
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| 作者姓名： | 黄斐跃 薛林峰 |
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| 作者单位： | 浙江传媒学院体育部,浙江,杭州,310018 |
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| 摘 要： | 通过对浙江省的健身娱乐市场中涉及的三个重要层次人员（管理层、经营层、消费层）的分析与研究，总结出了当前体育健身娱乐市场的现状特征。同时还对体育健身娱乐市场的发展进行了对策研究，并提出了一些建议。
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| 关 键 词： | 浙江省 体育健身娱乐市场 现状 |
| 收稿时间： | 2005-12-30 |
| 修稿时间： | 2005-12-30 |
Research on the Current Situation and Countermeasures of Recreation & Keeping fit Industry in Zhejiang Province |
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| Huang Feiyue,Xue Linfeng.Research on the Current Situation and Countermeasures of Recreation & Keeping fit Industry in Zhejiang Province[J].Journal of Jilin Institute of Physical Education,2006,22(1):18-19. |
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| Authors: | Huang Feiyue Xue Linfeng |
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| Institution: | Department of Physical Eduoation, Zhejiang Institute of Media, Hangzhou Zhejiang 310018 |
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| Abstract: | In rencent years,with the development of our economics,the improvement of People's living level and the increase of people's leisure time,with the rise of fitness sports,leisure sports and popular sports,the business of recreation and keeping fit has developed quickly and has formed in a large scale in order to satisfy the need of customers,but now,we are short of the experience,counter meadescribs and the knowledge of concepts in the organization and measurement,so it is important to carry out this experiment.The article describs the present characteristics of the markets in Zhejiang by means of surveys.At the same time,the article is the result of studying the markets in foreign countries.It also gives some suggestions. |
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| Keywords: | Zhejiang Province the market for recreation and keeping fitness current situation |
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