| 论体育品牌策划的原则和方略 |
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| 引用本文： | 李国岳.论体育品牌策划的原则和方略[J].吉林体育学院学报,2006,22(1):20-21. |
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| 作者姓名： | 李国岳 |
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| 作者单位： | 广东财经职业学院,广东,广州,510420 |
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| 摘 要： | 随着改革的不断深入和国民生活水平的不断提高，我国体育事业得到迅速发展。品牌战略的整体规划应顺应体育企业核心竞争力的要求，体育经济没有品牌等于没有脊梁，体育品牌必将主导体育经济市场。根据体育品牌策划的原理，试图对体育品牌策划的概念、基本原则和基本方略进行解析，为体育品牌的策划及其发展提供一定的理论依据。
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| 关 键 词： | 体育品牌 策划原则 策划方略 |
| 收稿时间： | 2006-01-03 |
| 修稿时间： | 2006-01-03 |
Principles & Strategies of Sports Brand Planning |
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| Li Guoyue.Principles & Strategies of Sports Brand Planning[J].Journal of Jilin Institute of Physical Education,2006,22(1):20-21. |
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| Authors: | Li Guoyue |
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| Institution: | Guangdong Finance and Economics College, Guangzhou China, 510420 |
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| Abstract: | With the deepening of reform and the continuously increasing of people's living standards,China's sports industry has developed rapidly.Without famous brand,Sports products cannot even survive.Brand strategy planning is the core of sports corporation development,because famous sports brand would take up most of the sports products market.This paper will base its ideas on principles of sports brand planning,focusing on explanning its concepts,basic principles and strategy.Hopefully,this paper can also provides theory foundation for sports brand planning and its development. |
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| Keywords: | sports brand planning principles planning strategy |
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