| CBA职业联赛形象塑造研究 |
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| 引用本文： | 花勇民,董广强.CBA职业联赛形象塑造研究[J].吉林体育学院学报,2013(6):14-17. |
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| 作者姓名： | 花勇民 董广强 |
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| 作者单位： | 北京体育大学,北京100084 |
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| 摘 要： | 在对CBA职业联赛的形象主体和目标受众进行分析的基础上,重点探讨了CBA职业联赛形象定位、形象塑造的策略和原则。旨在找到一条适合CBA职业联赛发展的形象塑造之路,进一步提高联赛的知名度、美誉度以及球迷的忠诚度。
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| 关 键 词： | CBA 职业联赛 形象塑造 |
Research on the Image-Building of CBA Professional League |
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| Hua Yongmin,Dong Guangqiang.Research on the Image-Building of CBA Professional League[J].Journal of Jilin Institute of Physical Education,2013(6):14-17. |
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| Authors: | Hua Yongmin Dong Guangqiang |
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| Institution: | ( Beijing Sport University, Beijing 100084, China) |
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| Abstract: | Based on the analysis of subject and target audience of the CBA Professional League,the discussion focuses on CBA league image orientation,image-building strategy and principles,aiming to find a good way for CBA image-building,further improve the league＇s awareness,reputation and fans＇ loyalty. |
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| Keywords: | Chinese Basketball Association League image-building |
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