| 大型体育场馆服务外包运营的初步探究 |
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| 引用本文： | 程燕飞,张文亮,陈元欣.大型体育场馆服务外包运营的初步探究[J].南京体育学院学报(社会科学版),2009,23(3):85-89. |
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| 作者姓名： | 程燕飞 张文亮 陈元欣 |
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| 作者单位： | 1. 廊坊师范学院体育学院,廊坊,065000
2. 华中师范大学体育学院,武汉,430079 |
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| 基金项目： | 国家社科基金项目;项目 |
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| 摘 要： | 采用问卷调查等研究方法，对服务外包模式在体育场馆中的应用问题进行初步研究，分析了服务外包模式在体育场馆中应用的必要性与积极意义，归纳出体育场馆服务外包的主要形式，并就场馆服务外包的风险问题进行研究分析，总结出该模式在体育场馆中应用的注意事项，提出了积极推进场馆服务外包进程、克服场馆服务外包阻力、科学设计外包合同、制定考核评价制度、推行激励机制等建议。
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| 关 键 词： | 社会体育 体育场馆 服务外包 市场化供给 |
The Preliminary Research on the Outsourcing Management in the Services of Large Stadium |
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| CHENG Yan-fei,ZHANG Wen-liang,CHEN Yuan-xin.The Preliminary Research on the Outsourcing Management in the Services of Large Stadium[J].Journal of Nanjing Institute of Physical Education,2009,23(3):85-89. |
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| Authors: | CHENG Yan-fei ZHANG Wen-liang CHEN Yuan-xin |
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| Institution: | CHENG Yan- fei ,ZHANG Wen -liang ,CHEN Yuan -xin ( 1. School of Physical Education, Langfang Normal University , Langfang 065000, China; 2. School of Physical Education, Central China Normal University , Wuhan 430079, China ) |
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| Abstract: | The author employed the approaches including questionaires to make a preliminary research on some applied problems in the outsourcing patterns of a stadium , and made an analysis on the major patterns and risks of outsourcing. And also summarized some tips in aspects like the process of promoting the out-resoureing, the tackling of the resistance in outsourcing, the scientific designing of the contract , the designing of the evaluation and reward systems concering the outsourcing management of a stadium. |
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| Keywords: | social sports stadium outsourcing management market orientated supply |
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