| 我国城市电视台在大型体育赛事报道中的应对策略探析 |
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| 引用本文： | 申亮,陆慧娟,李仕松.我国城市电视台在大型体育赛事报道中的应对策略探析[J].南京体育学院学报(社会科学版),2008,22(5). |
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| 作者姓名： | 申亮 陆慧娟 李仕松 |
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| 作者单位： | 1. 盐城工学院,体育部,江苏,南京,224001
2. 江苏宿迁市高等师范附校,江苏,宿迁,223800 |
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| 摘 要： | 采用文献资料法、逻辑分析等方法,就城市电视台在诸如北京奥运会这样的大型体育赛事报道期间所面临的现状加以分析,指出其特点。研究认为,城市电视台在大型体育赛事中确保其一席之地,首先要对自己进行客观、全面的分析,扬长避短、发挥优势,要以"平视"的角度看待自己——既不可妄自菲薄,又不可盲目而动。具体应对宏观及微观策略为:宏观上:1)跨媒体联合:结缘网络、增强报道互动性;2)跨区域联合。微观策略上:1)抓住贴近性,跟踪报道本地运动员,唤起当地观众的情感共振;2)设置群众参与节目或内容,增强报道的体验性(互动性);3)避资讯劣势,信息解读故事化;4)合理利用资源。
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| 关 键 词： | 城市电视台 奥运会 报道 受众 |
City Television Stations Reported Strategy of Beijing Olympic Games |
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| SHEN Liang,LU Hui-juan,LI Shi-song.City Television Stations Reported Strategy of Beijing Olympic Games[J].Journal of Nanjing Institute of Physical Education,2008,22(5). |
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| Authors: | SHEN Liang LU Hui-juan LI Shi-song |
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| Institution: | SHEN Liang1,LU Hui-juan2,LI Shi-song2 |
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| Abstract: | In this paper,using literature data,logic analysis,urban Beijing Olympic television reported strategy was discussed.I believe that Beijing Olympic Games,city TV stations to "head-up" their own perspective-not belittle both,and not blindly moving.City television stations reported the situation in the Olympic Games to the war on its own objective and comprehensive analysis of the non-play to our strengths,I believe in the Olympic competition in the report will accomplish something. |
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| Keywords: | city television stations Olympic Games reports audience |
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